Black balloons

From a message to me from the Alliance for Climate Protection.

Take 45 seconds and check out this video.

http://www.climateprotect.org/ah12

What’s invisible now has form. Global warming pollution becomes vivid, graspable, close to home. People watch this ad and say, “Oh now I get it.” Do your friends get it? Do your parents and neighbors? Send them this link so they too can understand the link between current energy use and the climate crisis. We think Larry King got it – he premiered the ad on his show last month. Can you tell whose voice it is?!

CURRENT TV ECOSPOT CONTEST DEADLINE APPROACHING

Make your own ad. See it on the air. Win prizes. The Current TV Ecospot contest deadline is approaching. Entries must be uploaded by 12:01 PM PDT on September 12, 2007 or, if mailed, postmarked on September 12, 2007. Info about the competition is at Current TV.

‘KISS MY FACE’ LIP BALMS

Kiss My Face has partnered with Whole Foods to bring you a new lip balm called Lip Action. $1 of every Lip Action, sold exclusively at Whole Foods’ check-out counters nationwide, will be donated to the Alliance. Lip Action comes in Mango Melt, Glacial Mint, Berry Warm, Solar Citrus, Coconut Crisis, and Eco-Cocoa. It’s SPF 15, parabens and petroleum free, and has minimal packaging. Buy Lip Action and support the Alliance.

Have a great Labor Day Weekend.

Best,

Cathy Zoi
CEO, Alliance for Climate Protection

P.S. Pass the message on to your friends and check out climateprotect.org for more ways to make the difference in solving the climate crisis.

National climate contest

New American Dream’s National Climate Contest
Urges Americans to Curb their Cars

Be Carbon Conscious to Win a Free Oregon Bike Tour for Two

 

 

On August 2^nd, the Center for a New American Dream launched Step 2—DOWNSHIFT your driving—of its national “C3” campaign, Carbon Conscious Consumer. New American Dream’s C3 engages and challenges individuals to reduce their carbon footprint with six easy steps over six months that will have a measurable, positive impact on the climate—with cool eco-friendly prizes as incentives. The steps are:

		#1 In July: Eat Locally – Buy one pound of local food a week.				#2 In August: Downshift your Driving – Carve out one car-free day a week.
		#3 In September: Junk Your Junk Mail – Use online forms to eliminate most of your unwanted ad mail.				#4 In October: Break the Bottled Water Habit – use a non-toxic reusable bottle for water on the go!
		#5 In November: Clean Green – Cold wash your clothes and choose the no-heat dry cycle on your dishwasher.				#6 In December: Bring Your Own Bag – Neither paper nor plastic when you take part in “The New BYOB.”

 

This month, DOWNSHIFT your driving for a chance to win an incredible all-expenses paid 1 week bike excursion across beautiful Oregon, generously donated by Sustainable Energy in Motion Bike Tours. New Dream will award the outdoor bike tour to the contestant—and a companion—who encourages the most friends and family to sign up and join the campaign before August 31^st. The second place winner will be awarded a Villager U-Frame Breezer Bike valued at $1,000. Other prizes also available.

Ways you can participate to positively affect climate change:

· Blog about the campaign

· Include a banner ad on your organization’s site

· Add our campaign logo and link to your site

· Send an email alert to your members and supporters

· Make a statement we can share with our members in support of this campaign

· Take the pledge!

 

To take the pledge and sign up to win prizes, visit the New American Dream website at www.newdream.org . A toolkit including banner ads, badges, logos, and sample language for blogs and promotional materials is available at http://c3.newdream.org/more/kit.php .

 

About the Center for a New American Dream. The Center for a New American Dream helps Americans consume responsibly to protect the environment, enhance quality of life, and promote social justice. We work with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of our culture, and promote positive changes in the way goods are produced and consumed. Visit us at www.newdream.org.

 

Sixty seconds to do it right

Al and I don’t know each other personally, but this message appeared in my mailbox. Can a sixty-second ad galvanize people? I doubt it, but it’s worth a try.

Dear X,

In order to ultimately force our leaders to take action to solve the climate crisis, we have to use every medium—including television, radio, and the Internet—to build public support. And that’s just what the Alliance for Climate Protection will do.

The Alliance is a three-year campaign that will push the climate crisis to the top of the nation’s agenda using a combination of paid advertising, public service announcements, and grassroots power.

Your voices have carried our movement this far. So as we begin to create our media campaigns, I didn’t want to only turn to an advertising firm—I wanted to turn to you.

If you had 60 seconds to convince all of your friends that they needed to take action to stop the climate crisis, what would you say? How would you get the attention of millions of people all over the world?

Well, now you have the chance! Current TV and the Alliance for Climate Protection have teamed up to sponsor 60 Seconds to Save the Earth.

The premise is simple: make the best 15, 30, or 60-second ad showcasing how you or someone you know is taking action to alleviate the climate crisis—or create an original, persuasive message that will open eyes, inspire change and empower your audience.

Get the details and create your ad by visiting:

http://www.current.tv/ecospotcontest

After you submit your ad, our panel of celebrity judges will narrow the field to 20 finalists. Then you will be able to help pick the winner through an online vote. The top ads will be aired internationally on Current TV, featured in the Alliance’s national campaign, and showcased on MySpace’s Impact channel.

In addition, the grand-prize winner will receive a Toyota hybrid car, while three finalists will win Sony electronic products, and 16 semi-finalists will receive T-Mobile Sidekicks.

So get started—in 60 seconds you can save the planet. Learn about this incredible contest and submit your ad today by visiting:

http://www.current.tv/ecospotcontest

Thank you,

Al Gore