Mindful Shopping

July 25, 2007

Mountain top removal

Filed under: Mother Earth, mountains — by peridot @ 12:43 pm

My conservationist friend George Beetham Jr. provided this explanation of MTR. The photo here is from the Ohio Valley Environmental Coalition.

kayforda_tn1.jpgWhat they do is cut down the forest and burn it off. Then they remove the overburden, dumping it into the adjacent valley (thus burying the stream and polluting it). This is illegal, but the Bumbleya cabal looks the other way (as do state regulators).

Then they take the coal from the seam thus exposed, removing more overburden to get to the next seam, etc. until the coal is gone.

This leads to a number of environmental disasters. First is pollution and burying of streams. Second, without forest cover and topsoil, rain flows through the rock and floods downstream. People have died in WVa and Kentucky because of this.

Third, the water table is dropped, so nothing really lives on top. They seed it with grass mats, but the grass cannot reach any groundwater so it dies. Similarly, pine trees they plant also die.

And of course, all the creatures that once lived on these mountains cannot survive in what is left behind. It’s a wasteland, pure and simple.

We (the West Virginia Highlands Conservancy) and other environmental groups have been fighting this abortion tooth and nail. We’ve won a few battles, lost a lot more, and will continue to slog it out until it either stops or we all die.

Chief among the groups battling MTR is the Ohio Valley Environmental Coalition (OVEC for short). They are an amalgamation of all the groups fighting MTR. We contribute funding to them and whatever else we can.

Fat, sick, and boring in bed?

Filed under: food, humor, vegetarianism — by peridot @ 8:55 am

From PETA’s Super Bowl page:

According to advertising professionals, the three most popular elements in winning television spots are sex, humor, and animals. Well, PETA’s newest pro-vegetarian ad has all three…the “animals” being those you save when you eat a vegetarian diet. Alas, despite the history of risqué Bowl ads, CBS won’t touch PETA’s funny impotence spot with a 10-foot pole.

Click here to see the spot.

pillow fight
Pillow Fight
Big Meat
Big Meat
Veggie Guy
Veggie Guy

The ad was created by the brilliant Philadelphia-based team of Dan Neri and Chris Carl of Crazy Dave’s House of Ads and directed by one of the hottest directors in New York, Russ Lamoreaux of Hungry Man Productions. CBS representatives’ rationale: The spot might offend viewers. Plus, they claim, “We don’t accept advocacy ads.”

“Not so!” says PETA, which, in a letter sent today (click here to read), reminds CBS that it does accept advocacy ads—including for Super Bowl airing—such as the Truth.com anti-smoking commercials. And CBS regularly runs “jiggly” ads, like the “Coors twins,” as well as ads for impotence medications, including a spot during the Super Bowl three years ago spoofing Bob Dole’s Viagra commercials.

“CBS has no problem airing commercial after commercial advocating the consumption of fried chicken, pork sausage, and fast-food burgers, even though eating these products is making Americans fat, sick, and boring in bed,” says Lisa Lange, PETA’s Vice President of Communications. “Considering that our ad has all three of advertising’s most popular elements—sex, humor, and animals—the network should jump on it.”

Sixty seconds to do it right

Filed under: Mother Earth, climate — by peridot @ 8:48 am

Al and I don’t know each other personally, but this message appeared in my mailbox. Can a sixty-second ad galvanize people? I doubt it, but it’s worth a try.

Dear X,

alliance_logo.gifIn order to ultimately force our leaders to take action to solve the climate crisis, we have to use every medium—including television, radio, and the Internet—to build public support. And that’s just what the Alliance for Climate Protection will do.

The Alliance is a three-year campaign that will push the climate crisis to the top of the nation’s agenda using a combination of paid advertising, public service announcements, and grassroots power.

Your voices have carried our movement this far. So as we begin to create our media campaigns, I didn’t want to only turn to an advertising firm—I wanted to turn to you.

If you had 60 seconds to convince all of your friends that they needed to take action to stop the climate crisis, what would you say? How would you get the attention of millions of people all over the world?

Well, now you have the chance! Current TV and the Alliance for Climate Protection have teamed up to sponsor 60 Seconds to Save the Earth.

The premise is simple: make the best 15, 30, or 60-second ad showcasing how you or someone you know is taking action to alleviate the climate crisis—or create an original, persuasive message that will open eyes, inspire change and empower your audience.

Get the details and create your ad by visiting:

http://www.current.tv/ecospotcontest

After you submit your ad, our panel of celebrity judges will narrow the field to 20 finalists. Then you will be able to help pick the winner through an online vote. The top ads will be aired internationally on Current TV, featured in the Alliance’s national campaign, and showcased on MySpace’s Impact channel.

In addition, the grand-prize winner will receive a Toyota hybrid car, while three finalists will win Sony electronic products, and 16 semi-finalists will receive T-Mobile Sidekicks.

So get started—in 60 seconds you can save the planet. Learn about this incredible contest and submit your ad today by visiting:

http://www.current.tv/ecospotcontest

Thank you,

Al Gore

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